CREATIVE DIRECTOR – VODAFONE
As UK Creative Director I was responsible for the creative output of the consolidated £60M UK account – overseeing UK brand development, the UK 4G rollout, redesigning Guy Laurence’s flagship, the Red Business pitch win, Vodafone Red, JustTextGiving and the lovable FeeBees.
AThis Vodafone Family campaign investigated the impact of mobile technology within the modern family. Brought to life by Anthony Wonke the campaign was a great success for Vodafone and also won Gold at the British Arrows.
In this spot Yoda lends a helping hand to customers who were getting lost in their favourite stuff thanks to Vodafone’s 4G network.
A cute spot with the an old favourite, Yoda for Vodafone Red. Working closely with the fantastic team at ILM it was a great learning experience.
VODAFONE: ULTRAFAST 4G 'LIGHT TRAILS'
Together with the team we rebranded Vodafones flagship, or should I say ‘FlagCab’ with the our 4G light trails. Guy Laurence, Vodafone CEO, loved them so much upgrade the McLaren Mercedes had a speedy livery upgrade for the British GP.
A product that enabled fundraisers to collect sponsorship and donations simply, because the 'fundraising is hard enough'. Using real life stories, like that of Tony the Fridge, the campaign idea ‘Fundraising is hard enough’ together with our #RealSuperHeros increased sponsorship and donations as the campaign gained a great response in social.
The Vodafone Freebees were a popular pair and it was great fun continuing their success with the VF team.