Si is a multi-award winning international Creative Director with almost 20 years experience across fully Integrated Global Brands in London, Hong Kong, Singapore, Melbourne, Sydney & Amsterdam.
His passion and enthusiasm for creativity has seen him excel creatively whilst working at some of the worlds leading agencies – AMV, London; RKCR London; DDB Sydney; Clemenger BBDO Melbourne; Saatchi & Saatchi Singapore, Hong Kong & London; 180, Sid Lee and BSUR in Amsterdam – where he has created outstanding award winning work for some of the worlds leading brands, agencies and leading CCO's, as we'll as chalking up one or two multimillion pound, or dollar, pitch wins along the way.
Here are some of the highlights:
VODAFONE: Consolidating the £50M Vodafone account by winning the £10M digital pitch for RKCR Y&R. As a result Simon was promoted the position of UK CD, responsible for the output of the newly integrated account, overseeing and mentoring numerous creative teams.
CARLSBERG: Winning the Carlsberg UK 'Euro 2012' pitch for Fold7 against Saatchi & Saatchi (sorry guys). The final spot 'Fan Academy' achieving 1.5 million Youtube hits in the first few days. "Thanks Diego...!"
MINI: 'Another Day. Another Adventure.' This was a truly integrated campaign featuring a series of global adventures driven through every social media channel imaginable.
NAPCAN: Over 20 countries requested the spot for use in education programmes within government departments, schools and colleges, as well as the thousands of positive national and international responses through social media. Creatively, it was the Gunn Reports 17th most awarded ad in the world 2007, winning numerous creative awards and helping DDB to Agency of the year 2008.
LUCAS FILM: A great insight into the Hollywood world of post production and how the big boys play.
That said, the highlight was lunch at George Lucas’ house. (Even though he wasn’t there. Or, was he...?)