SIMON JOHNSON • CREATIVE DIRECTOR

ABSOLUT SWOP SHOP: MIX UP YOUR DRINK & MIX UP YOUR OUTFIT

This social platform launched Absolut’s new diversity bottle during London Fashion Week 2023...

 

As London Fashion Week can be seen as elitist and ‘fast fashion’ can be seen as a serious environmental problem (landfill)… We created the Absolut Swap Shop. One party, with thousands of creative outfit combinations…What better way to show unity, than to MIX UP your outfit.

 

The SWOP SHOP platform allowed people to swap clothes online, creating millions of new outfits for free, showing shoppers that it doesn’t cost the Earth to create a new outfit…with the ABSOLUT SWOP SHOP.

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