SIMON JOHNSON • CREATIVE DIRECTOR
MY STORY:
Si is a multi-award winning International Creative Director with 20 years experience across fully Integrated Global Brands.
Having lived, worked, won pitches and awards on four continents, Si is a true global marketer and well rounded CD with strategic knowhow and team building qualities. Always happy to sit down with the client, or team, to get the heart of the brief before creating great campaigns – helping brands shine.
This passion and enthusiasm for creativity has seen him excel whilst working at some of the worlds leading agencies – AMV London; RKCR London; DDB Sydney; Clemenger BBDO Melbourne; Saatchi & Saatchi Singapore, Hong Kong & London; 180, Sid Lee and BSUR in Amsterdam – where he has created outstanding award winning work for some of the worlds leading brands, agencies and leading CCO's, as we'll as chalking up one or two multimillion pound (or dollar) pitch wins along the way.
If you’re looking for a bold creative with an entrepreneurial spirit, I’m your man.
Here are some of the highlights:
NEWS UK: Taking charge of another huge account, Si CD’d The Sun newspaper for The&Partnership. The nations #1 national news source, reaching almost 32 million people each month across the UK and beyond, The Sun is at the heart of the nations conversation. Si stewarded campaigns across multiple platforms – online, on air, in print and beyond – increasing readership and driving traffic to the stories that matter.
M&S CHRISTMAS: Well… it really was Christmas everyday. Collaboration was the name of the game and Sharry (Marketing Director, M&S) and the team made each day sparkle from concept to production. Together with a sprinkle of Paddytonne we created a little bit of Christmas joy…!
VODAFONE: Consolidating the £50M Vodafone account by winning the £10M digital pitch for RKCR Y&R. As a result
Si was promoted the position of UK CD, responsible for the output of the newly integrated account, overseeing and mentoring numerous creative teams. Plus, cementing Vodafone's position as the #1 UK network provider with almost 28 million customers.
CARLSBERG: Winning the Carlsberg UK 'Euro 2012' pitch for Fold7 against Saatchi & Saatchi (sorry guys). The final
spot 'Fan Academy' achieving 1.5 million Youtube hits in the first few days. "Thanks Diego...!"
MINI: 'Another Day. Another Adventure.' This was a truly integrated campaign featuring a series of global adventures driven through every social media channel imaginable.
NAPCAN: Over 20 countries requested the spot for use in education programmes within government departments, schools and colleges, as well as the thousands of positive national and international responses through social media. Creatively, it was the Gunn Reports 17th most awarded ad in the world 2007, winning numerous creative awards and helping DDB to Agency of the year 2008.
LUCAS FILM: A great insight into the Hollywood world of post production and how the big boys play.
That said, the highlight was lunch at George Lucas’ house. Even though he wasn’t there. (Or, was he...?)