SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR

Bank Of Ireland: Right Right With You

Created for Bank of Ireland, Right With You is a simple but emotionally powerful brand platform built around one core truth: financial confidence changes everything.

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Through grounded storytelling and relatable real-life moments, the campaign reframed the bank not simply as a financial institution, but as a trusted partner — supporting people through everyday decisions, milestones and moments that matter most.

 

Built as an integrated platform across film, social and digital channels, the work combined emotional resonance with strategic clarity to create a more human, modern expression of the Bank of Ireland brand.

 

Featured on: Ads of the World – Right With You