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SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
BBC: 'Steve the Dog'
BBC: For All of Us
To showcase the breadth of entertainment available on BBC iPlayer, we created For All Of Us — a playful campaign highlighting how there’s something for everyone in the household… even the dog.
Built around warmth, humour and recognisable family moments, the campaign positioned BBC iPlayer as the entertainment platform that brings everyone together through content tailored to every taste, mood and obsession.
Simply woofterful.
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