CREATIVE DIRECTOR – VODAFONE
As UK Creative Director I was responsible for the creative output of the consolidated £60M UK account – overseeing UK brand development, the UK 4G rollout, redesigning Guy Laurence’s flagship (black cabs), the Red Business pitch win, Vodafone Red, JustTextGiving and the lovable FreeBees.
The Vodafone Family campaign investigated the impact of mobile technology within the modern family. Brought to life by Anthony Wonke the campaign was a great success for Vodafone, also winning Gold at the British Arrows.
Yoda lends a helping hand to customers who were getting lost in their favourite stuff thanks to Vodafone’s 4G network.
A cute spot with the an old favourite, Yoda, for Vodafone Red. Working closely with the fantastic team at ILM we brought Yoda to life. What a great learning experience.
VODAFONE: ULTRAFAST 4G 'LIGHT TRAILS'
Together with the team we rebranded the Vodafone flagship, or should I say ‘FlagCab’ with the our 4G light trails. Guy Laurence, Vodafone CEO, loved them so much we gave the McLaren Mercedes a speedy livery upgrade for the British GP.
A product enabling fundraisers to collect sponsorship and donations easily because 'fundraising is hard enough'.
Using real life stories, like that of Tony the Fridge, the ‘Fundraising is hard enough’ campaign together with the #RealSuperHeros campaign increased sponsorship and donations, garnering a great social media response.
The Vodafone Freebees were a popular pair and it was great fun continuing their success with the Vodafone team.