SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
CREATIVE DIRECTOR – NEWS UK
As Creative Director at The & Partnership on the News UK accounts Simon oversaw the creative output from the creative teams. This included campaigns from the THESUN.co.uk rebrand to the product pillars of THE SUN – TV Mag, Fabulous, Sun Bingo, Dream Team – as well as TalkSPORT and Virgin Radio... basically the whole of the newspapers marketing output across TV, print, OOH, digital and social channels...
THE SUN | Time
THE SUN | Barber
THE SUN | Lift
THE SUN | Laundrette
THE SUN | Travelator
THESUN.CO.UK: IT'S THESUN.CO.UK TIME
We were tasked with launching a new through-the-line campaign for The Sun, with the aim of driving traffic to thesun.co.uk. The campaign consisted of four films, directed by Richard Cantor, which launched during the Britain’s Got Talent Final, one of ITV's biggest primetime media buys, on Sunday June 5th. The full campaign rolled out via TV, digital video, OOH and social channels and was written to drive fame and consideration of thesun.co.uk, Britain’s first choice online destination for news, sport, and showbiz gossip.
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THE SUN: OOH
A tactical OOH campaign highlighting particular moments that may require a little bit of 'It's thesun.co.uk time'.
THE SUN: Waterloo
THE SUN | Late Mate
THE SUN | Saucy
THE SUN | Shhhhhhh...!
THE SUN | Love Island
THE SUN: WATERLOO STATION
We created a tactical digital OOH campaign for one of the world's largest digital screens to highlight particular moments that may require a little bit of 'It's thesun.co.uk time'.
THE SUN | Bingo
SUN BINGO: ARE YOU GONNA BINGO?
A campaign inviting Bingo players to the world of The Sun Bingo community, a place to enjoy a rich world of Bingo entertainment... The 'are you going to Bingo?' campaign rolled out across all media channels nationally. The campaign film was beautifully directed by Jamie Lane.
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THE SUN: TV MAG
TV Mag is one of Britain's much loved coffee table supplements with all the latest news and views on Britain's hottest TV shows. You might recognise one of your favourites in a selection of our weekly creations.
TalkSPORT | 450
TalkSPORT: IT'S TIME TO TURN TO TalkSPORT
TalkSPORT wanted to tell the Nation that it is not only the best place to hear the latest sports new it's the only place to hear 450 live football matches this season. Laura Woood's ball skills are enough to make anyone turn to TalkSPORT.
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TalkSPORT: BACK OF THE NET
After 70 years the BBC decided to stop it's legendary classified football results service despite uproar from fans.
Thank fully TalkSPORT has saved the day – "TalkSPORT 1 BBC Sport 0"
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THE TIMES: CONGRATULATIONS TO THE LIONESSES
Well done ladies. Now let's hope the men can take inspiration from your fantastic performance.