SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR

GUINNESS AFRICA: Refreshingly Different.

Guinness Africa arrived with “Alive Inside” — a campaign celebrating the continent’s rich culture, energy and flavour through a bold, modern lens.

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I brought the platform to life across social, OOH and print, creating vibrant, culturally driven work that positioned Guinness and Africa as a refreshingly unique combination. Designed to stand out visually and emotionally, the campaign captured the spirit, pride and individuality at the heart of the brand.