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SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
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HEAD & SHOULDERS: Anti-dandruff shampoo
A bold print and outdoor campaign for Head & Shoulders designed to dramatise the confidence that comes from being flake-free.
Using simple, visually striking executions and sharp visual storytelling, the campaign turned an everyday hygiene issue into memorable, attention-grabbing creative built to stand out in busy public spaces.
The work was recognised internationally as a finalist at ADFEST Thailand.
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