HUBBA BUBBA

WRIGLEY'S HUBBA BUBBA: Long live the bubble

To relaunch Hubba Bubba for a new generation, we created “Long Live The Bubble” — a playful multi-platform campaign celebrating imagination, individuality and the anarchic joy of blowing the perfect bubble.

Built across film, outdoor and digital channels, the campaign leaned into the brand’s bold, colourful personality with surreal visuals and exaggerated bubble-powered storytelling designed to stand out in culture and reconnect younger audiences with the brand.

The work picked up industry recognition including three One Show Finalists, a Clio Finalist and two Bronze at AWARD Australia.