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SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
THE SUN | Love Island
THE SUN | Love Island | Pied
THE SUN | Love Island | Crying
THE SUN | Love Island | Text
THE SUN | Love Island | Laughing
THESUN.CO.UK: LOVE ISLAND
As the go-to destination for Love Island gossip and breaking entertainment news, The Sun wanted to drive even greater traffic to its Love Island coverage during the show’s peak cultural moment.
We created a series of fast, social-first films running during broadcasts on ITVX, built around the idea of having the latest gossip at your fingertips. Designed to feel immediate, addictive and impossible to ignore, the campaign tapped directly into audience behaviour and second-screen viewing culture.
The work helped drive 304 million page views — a 15% year-on-year increase — while significantly boosting awareness of both thesun.co.uk and The Sun brand overall.
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