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SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
THE SUN | Time
THE SUN | Barber
THE SUN | Lift
THE SUN | Laundrette
THE SUN | Travelator
THESUN.CO.UK: IT'S THESUN.CO.UK TIME
To launch a new through-the-line campaign for The Sun, we created “It’s thesun.co.uk Time” — a bold, integrated platform designed to drive fame, traffic and daily relevance for Britain’s leading online news destination.
The campaign launched during the final of Britain's Got Talent — one of ITV’s biggest primetime moments — with four films directed by Richard Cantor. Rolling out across TV, digital video, OOH and social, the work positioned thesun.co.uk as the go-to destination for breaking news, sport, entertainment and gossip.
Fast, topical and culturally tuned-in, the campaign helped reinforce The Sun’s place at the centre of the national conversation — wherever audiences were consuming content.
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