SIMON JOHNSON • CREATIVE DIRECTOR

MINI: Another day. Another adventure.

A 360º Global Campaign to reignite MINIs adventurous spirit in the hearts of young drivers. MINI truly lived up to their adventurous spirit with our ultimate experiential social event that spanned the globe, taking five lucky Facebook Winners on a global adventure with our host Krishnan, in a MINI.

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In a global partnership with VICE, follow the MINI, Krishnan Andavolu and a new Facebook Winning Co-pilot for each episode...

Creatively the campaign picked up Gold at Creativity International.