NAPCAN

NAPCAN: Children see. Children do.

Created for NAPCAN, Children See. Children Do. became one of the world’s most recognised social awareness campaigns — delivering a simple but powerful truth about the influence adult behaviour has on children.

The film struck a global emotional chord, generating millions of views and widespread international discussion across social and news platforms. More than 20 countries requested the campaign for use in government departments, schools and educational programmes, helping extend its impact far beyond advertising.

Creatively, the campaign became the 17th most awarded ad in the world in the Gunn Report 2007, winning numerous international awards and helping DDB Worldwide achieve Agency of the Year.