NAPCAN: Children see. Children do.
This powerful social awareness campaign touched the lives of millions around the world. Over 20 countries requested the spot for use in education programmes in government departments, schools and colleges, as well as the thousands of positive national and international responses through social media channels the spot attained over 4.5M views on YouTube alone.
Creatively it was the Gunn Reports 17th most awarded ad in the world 2007, winning numerous creative awards and helping DDB to Agency of the year 2007.