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SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
SYDNEY CHILDREN'S HOSPITAL
SYDNET CHILDREN'S HOSPITAL: 'Mary the braveheart'
Created for Sydney Children's Hospital, Mary The Braveheart was an emotional storytelling campaign designed to raise awareness of the hospital’s extraordinary work helping children and families through life-changing medical journeys.
Voiced by Miranda Kerr, the film used warmth, imagination and fairytale-inspired storytelling to bring the hospital’s mission to life — helping children “live happily ever after.”
The campaign resonated strongly with audiences and picked up a Bronze Clio Award for creative excellence.
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