SIR RICHARD'S CONDOMS

SIR RICHARD'S CONDOMS: 'Antenatal Class'

To remind young men of the realities of unprotected sex, we created Antenatal Class for Sir Richard's — a humorous but sharply uncomfortable film timed to launch on Father's Day in the US.

The spot placed unsuspecting young men into an antenatal class scenario, using awkward comedy and relatable panic to dramatise the life-changing consequences of “forgetting” protection.

Balancing humour with a clear behavioural message, the campaign earned recognition including shortlistings at the Cannes Young Director Award and the D&AD Next Director Award 2016.