SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR

VODAFONE: '5 Star Care'

To launch Vodafone’s new 5 Star Care package, we created the next chapter of the much-loved Yodafone campaign — bringing back everyone’s favourite Jedi to demonstrate just how far Vodafone would go to help its customers.

 

Set around the awkward pressure of a first date, the film saw Yoda step in with perfectly timed support and guidance, humorously dramatizing the idea of care, reassurance and being there when it matters most.

 

Blending character-led storytelling, humour and brand familiarity, the campaign reinforced Vodafone’s customer service credentials while extending one of the UK’s most recognisable telecoms platforms.