VW POLO - Small on the outside. Big on the inside: 

To position the VW Polo as the spaciously comfortable small car, we created a unique DM piece to demonstrate the idea that the Polo is deceptively big on the inside. 1:43 scale models of the Polo were sent out along with an interactive spinning wheel – which through a clever optical illusion literally magnifies the car before your eyes, illustrating the experience of getting inside a Polo.