SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR

VW: Short Car Songs

To launch the new Volkswagen Golf R32 as “The Fastest Golf Ever,” we created Short Car Songs — a playful integrated campaign across DM and radio where songs literally ended before you expected them to. Fast, unexpected and impossible to ignore, the idea cleverly dramatised speed through the media itself. The campaign went on to win a Cannes Lion.

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VW: A Drive Less Ordinary

To introduce the new Volkswagen Golf, we created “A Drive Less Ordinary” — a TV, print and OOH campaign positioning the car as more than everyday transport. The work elevated the driving experience through distinctive storytelling and striking visual simplicity, giving the Golf a more emotional and aspirational personality.

 

VW: When You Need More Golf

To launch the Volkswagen Golf Estate, we created Boot Tetris — an interactive campaign built around the insight that life always demands more space than you think. Fun, engaging and highly shareable, the experience demonstrated the practicality of the Golf Estate in a memorable, hands-on way.

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VW: Small On The Outside. Big On The Inside.

For the new Volkswagen Polo, we created an optical illusion campaign that made the car appear to physically grow before your eyes — dramatising the idea that the Polo was “Small on the outside, big on the inside.” A simple visual idea designed to stop people in their tracks and reframe perceptions of the category.

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