SIMON WILLIAM JOHNSON • CREATIVE DIRECTOR
Whiskas
How Much Should I Feed My Cat? - Whiskas K.I.T.
Can Cats Eat Human Food? - Whiskas K.I.T.
Can I Feed My Cat Dog Food? - Whiskas K.I.T.
How Can I Tell If My Cat Is Overweight? - Whiskas K.I.T.
WHISKAS: THE KAT INSTITUTE OF TECHNOLOGY
Cats are mysterious creatures. And judging by Google, their owners have a lot of questions. Using global Google search data, we identified the most frequently asked questions about cat care and turned them into a series of 13 entertaining, bite-sized animated films for YouTube.
From why cats meow to what they should eat, each 20–30 second film combined playful storytelling with genuinely useful advice from the vets and experts at WHISKAS, Mars Petcare and the WALTHAM Centre for Pet Nutrition.
Launched in the UK in 2017 before rolling out globally in 2018, the campaign turned everyday Google searches into engaging, shareable content, helping WHISKAS become a trusted voice in cat care. Giving curious cat owners the answers their cats never would.